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Brand Overview:
Tahiliani Chaat House is a 200 sq. ft. street food eatery in Panampilly Nagar, Kochi, specializing in authentic chaat experiences.
Campaign Objective:
Compaign Objective:
Drive in-store footfall and increase sales using influencer marketing alone, without any additional advertising.
Drive in-store footfall and increase sales using influencer
marketing alone, without any additional advertising.
Strategy:
- Influencer Collaboration: Focused exclusively on nano and micro-influencers with hyperlocal influence in Kochi.
- Word-of-Mouth Strategy:Relied on organic storytelling and personal experiences to create buzz without aggressive paid promotion.
- Long-Term Momentum: Sustained a 4-month campaign cycle to ensure continuous community engagement and word-of-mouth growth.
- Content Focus: Influencers highlighted taste, affordability, and the vibe of the eatery in a relatable, conversational style.Influencers highlighted taste, affordability, and the vibe of the eatery in a relatable, conversational style.
Key Results:
- Over 4 million views generated across influencer content.
- Exceptionally low CPV of ₹0.02.
- Daily revenue reached ₹50,000 within 4 months.
- Entire growth achieved through influencer-led marketing, with zero paid ads.