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Brand Overview:
Silver Storm is a popular amusement park located in Athirapally, Kerala. The Christmas campaign was designed to amplify brand visibility and drive footfall during the festive season.
Campaign Objective:
Campaign Objective:
- Create buzz around Silver Storm’s Christmas-themed attractions.
- Boost footfall and audience engagement across social platforms.
- Create buzz around Silver Storm’s Christmas-themed attractions.
- Boost footfall and audience engagement across social platforms.
Strategy:
- Influencer Selection: Engaged lifestyle, travel, and entertainment influencers with strong regional followings.
- Festive-Themed Content: Influencers showcased Christmas rides, festive decor, performances, and winter wonderland experiences.
- Storytelling:Content focused on joyful, real-time experiences, capturing the festive vibe and family-friendly activities.
- Fast Campaign Execution:The campaign was rapidly rolled out to align with the Christmas peak period.
- Bilingual Content: Content was delivered in Malayalam and English to maximize engagement across audiences.
Key Results:
- Over 3 million views across Instagram and YouTube.
- Strong increase in amusement park footfall during the Christmas season.
- Achieved an ultra-low CPV of ₹0.033.