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Brand Overview:
Jayalakshmi is one of Kerala’s most established ethnic fashion brands, known for sarees, bridal wear, and traditional attire. The brand is a cultural icon with a growing footprint in Kerala.
- Build pre-launch hype for new store openings.
- Support Kerala’s largest hiring campaign to recruit skilled professionals.
Campaign Objective:
Campaign Objective :
- Build pre-launch hype for new store openings.
Support Kerala’s largest hiring campaign to recruit skilled professionals.
Strategy :
- Influencer Selection: Partnered with regional nano and micro-influencers from areas near the new stores and hiring locations. Influencers were selected based on their ability to drive real conversations and local influence.
- Localized Engagement:Crafted influencer content in Malayalam to resonate with the local audience, ensuring high authenticity and emotional connection.
- Performance Optimization: Campaigns were closely monitored, with quick adjustments based on real-time performance data.
Key Results:
- Strong pre-launch buzz and store footfall.
- Successful talent acquisition for the hiring campaign.
- Enhanced brand visibility in smaller towns.
- Achieved CPV of ₹0.12, delivering high efficiency.