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Esther Howard
Nursing Assistant
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Courtney Henry
Nursing Assistant

Brand Overview:
Swiggy and Swiggy Instamart are India’s leading food and rapid grocery delivery platforms. The campaign focused on expanding their footprint in Tier 2 and Tier 3 markets around Ernakulam, including Perumbavoor and North Paravur.
Campaign Objective:

- Boost brand awareness and adoption in new, emerging markets.
- Increase app downloads and encourage repeat orders.
- Leverage influencer marketing during Ramadan for maximum relevance and engagement.
Campaign Objective:
- Boost brand awareness and adoption in new, emerging markets.
- Increase app downloads and encourage repeat orders.
Leverage influencer marketing during Ramadan for maximum relevance and engagement.
Strategy:
- Localized Influencer Selection:Chose nano, micro, and mid-tier influencers with solid reach in the target markets.
- Ramadan-Centric Content: Positioned Swiggy and Instamart as essential platforms for Iftar cravings and last-minute grocery needs.
- Storytelling-Driven Content: Influencers created relatable, everyday stories focusing on food variety, convenience, and family time-saving benefits.
- Quick Execution: Fast-tracked the campaign to align with Ramadan peak consumption periods.
- Regional Language Integration: Content was developed in Malayalam and English to maximize local connection.
Key Results:
- Significant increase in app engagement and order volumes during Ramadan.
- Strong hyperlocal brand presence in newly targeted markets.
- Delivered highly efficient CPV and strong return on influencer investment.